Privacy policy
Last Updated: July 7, 2026
Gotraxa respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how Gotraxa (“we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit, browse, purchase from, or otherwise interact with:
This Privacy Policy applies to information collected through our website, customer communications, and related services.
1. Who We Are
Gotraxa operates this website and is responsible for handling personal information as described in this Privacy Policy.
Gotraxa is an independently operated online fashion retailer specializing in women's dresses and fashion apparel.
Website:
Email:
info@gotraxa.shop
Phone:
+61 480-843-742
Business Address:
Gotraxa
162/183 City Road, VIC 3006, Australia
2. Information We Collect
We collect personal information that you provide directly to us, information collected automatically when you use our website, and information received from service providers that support our business operations.
Information You Provide
When you place an order, create an account, contact us, or interact with our website, we may collect:
- Name
- Email address
- Phone number
- Billing address
- Shipping address
- Order information
- Customer service communications
- Return and refund information
Order and Payment Information
When you make a purchase, we collect information related to your order, including:
- Products purchased
- Order number
- Shipping information
- Billing details
- Transaction status
Payment transactions are processed securely through Shopify and third-party payment providers.
Gotraxa does not store complete payment card information on our website or servers.
3. Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Time zone
- Pages viewed
- Products viewed
- Traffic source
- Cookie and tracking technology information
This information helps us improve website performance, analyze customer behavior, prevent fraud, and measure marketing effectiveness.
4. How We Use Your Information
We may use personal information for:
Order Processing
Including:
- Payment confirmation
- Order processing
- Shipping
- Delivery updates
Customer Support
Including:
- Responding to inquiries
- Managing returns and refunds
- Resolving order issues
Website Improvement
Including:
- Improving website functionality
- Understanding customer preferences
- Improving shopping experiences
Security and Fraud Prevention
Including:
- Order verification
- Fraud detection
- Payment security
Marketing and Advertising
Including:
- Measuring advertising performance
- Improving campaigns
- Providing relevant advertisements
Legal Compliance
Including:
- Tax requirements
- Accounting obligations
- Legal requests
5. Shopify and Service Providers
Our store is powered by Shopify, which provides the ecommerce platform that allows us to operate our online store.
Shopify processes personal information according to its own privacy practices.
We may share necessary information with trusted service providers, including:
- Shopify
- Payment processors
- Shipping providers
- Customer support tools
- Fraud prevention providers
- Analytics providers
- Advertising platforms
These providers receive only information necessary to perform their services.
6. Pinterest Advertising
We may use Pinterest advertising tools, including Pinterest Tag, to measure advertising performance and improve marketing campaigns.
Pinterest technologies may collect information such as:
- Website activity
- Product views
- Add-to-cart activity
- Purchase activity
- Device information
- Browser information
- Cookie identifiers
This information may be used to:
- Measure conversions
- Improve advertising campaigns
- Create advertising audiences
- Provide relevant advertisements
Pinterest processes this information according to its own privacy policy.
7. Google Advertising and Analytics
We may use Google services, including Google Analytics and Google Ads, to analyze website performance and measure advertising results.
Google technologies may collect:
- Device information
- Browser information
- Website activity
- Traffic source
- Advertising interactions
- Conversion data
Google may use cookies and similar technologies for analytics and advertising purposes.
8. Cookies and Similar Technologies
We use cookies, pixels, tags, and similar technologies to operate our website and improve your shopping experience.
Cookies may be used for:
- Website functionality
- Shopping cart operation
- Checkout processing
- Security
- Analytics
- Advertising
You may manage cookie preferences through your browser settings.
Where required by law, we may request consent before using certain non-essential cookies.
9. How We Share Information
We do not sell personal information.
We may share information with trusted providers to:
- Process orders
- Deliver products
- Provide customer support
- Prevent fraud
- Measure advertising performance
Information may be shared with:
- Shopify
- Payment providers
- Shipping providers
- Analytics providers
- Advertising platforms
- Legal authorities when required
10. Your Privacy Rights
Depending on your location, you may have rights including:
- Accessing personal information
- Correcting inaccurate information
- Requesting deletion
- Opting out of marketing communications
- Opting out of certain targeted advertising activities
California residents may have additional rights under applicable privacy laws.
To exercise privacy rights:
info@gotraxa.shop
11. Your Privacy Choices
You may unsubscribe from marketing emails by using the unsubscribe link provided.
You may control cookies through browser settings.
Where applicable, you may request to opt out of targeted advertising or sharing of personal information.
12. Data Retention
We retain personal information only as long as reasonably necessary to:
- Provide services
- Complete orders
- Meet legal obligations
- Resolve disputes
- Prevent fraud
Retention periods depend on the type of information and the purpose for which it was collected.
13. Data Security
We take reasonable measures to protect personal information.
Payment transactions are processed through secure Shopify and payment provider systems.
Gotraxa does not store complete payment card information.
However, no internet transmission or storage method can be guaranteed to be completely secure.
14. International Visitors
Gotraxa primarily serves customers in the United States and may serve customers in other supported regions.
Your information may be transferred, stored, or processed in countries where Gotraxa or its service providers operate.
15. Children’s Privacy
Our website is not intended for children under 13 years old.
We do not knowingly collect personal information from children.
16. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for third-party privacy practices.
We recommend reviewing their privacy policies.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Updates will be posted on this page with a revised Last Updated date.
18. Contact Us
If you have questions regarding this Privacy Policy or your personal information, please contact us:
Brand Name: Gotraxa
Website:
Email:
info@gotraxa.shop
Phone:
+61 480-843-742
Business Address:
162/183 City Road, VIC 3006, Australia
Support Hours:
Monday – Saturday
9:00 AM – 6:00 PM CT
Sunday: Closed
We aim to respond to customer inquiries within:
24–48 business hours
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